Before the Whistles
A photographer with a long lens watches the action from behind the goal at a Sofia football match

Partnerships

Let’s tell the story before the whistle.

Before the Whistles is an independent football media platform exploring the people, places and stories around the game. We partner with clubs, brands, destinations and organisations that want to be part of those stories.

Who We Work With

Partners around the game

01

Cities & Municipalities

02

Tourism Organisations

03

Destination Marketing Organisations

04

Football Clubs

05

Football & Sports Brands

06

Hotels & Stays

07

Experiences & Tours

08

Media & Cultural Partners

What We Deliver

Documentary storytelling, editorial reach

Every partnership is built around the same promise we make to our audience: real cities, real supporters, real matchdays — filmed and written with care.

  • 01Long-form documentary episodes
  • 02Place-based storytelling
  • 03City features
  • 04Matchday coverage
  • 05Short-form social content
  • 06Photography
  • 07Social media content
  • 08Brand integrations

Built Around the Game

Football stories told with craft, care and a global audience of fans who believe there is more to the game than 90 minutes.

Before the Whistles is about discovering football through places, people, stories and matchdays. We create original football content and work with brands, clubs, destinations and organisations to bring those stories to life.

Start a Conversation

Let’s work together

Tell us who you are and what you have in mind — a city, a season, a campaign, a matchday. We reply to every serious enquiry.